Start with context
Bring voice, audience, source material, and constraints into the draft before anyone writes.
Turn brand knowledge into posts worth publishing
Capture the idea, ground it in your Brand Soul and Knowledge Base, then shape a distinct version for every channel—without losing the thought that made it good.
Content workspace
Ideas
2Lead with a customer question
Launch-day lesson
Shaping
2Add source evidence
Match the brand voice
Ready
2LinkedIn version
Instagram version
Adapt by channel
Keep one campaign idea while giving each destination its own copy, media, and settings.
Create with control
Use AI to explore and refine, then keep the final decision with the people responsible for the brand.
Begin with a point of view, not an empty prompt
BlendDuck keeps the durable parts of the brand close to the work. Brand Soul carries positioning and voice; the Knowledge Base carries the facts worth trusting.
- Define audience, tone, terminology, and topics to avoid
- Ground drafts in approved documents and source material
- Turn a rough idea into a reusable campaign brief
Brand context01
1Voice · Warm and direct
2Audience · Product teams
3Claim · Source required
Workspace state Reviewable
One idea can travel without becoming generic
Create a shared post, then refine the caption, format, media, and publishing settings for each target. The original idea stays connected to every channel version.
- Write channel-specific variants side by side
- Preview media and copy before scheduling
- Validate content against each platform's real limits
Channel variants02
1LinkedIn · Context-rich
2Instagram · Visual-first
3X · Concise thread
Workspace state Reviewable
Move a draft forward without losing the thread
Keep comments, approval state, and destination readiness around the content itself, so a revision does not turn into another scattered conversation.
- Review the exact version intended for each channel
- Resolve media problems before the publish job begins
- Hand off a ready draft to the shared calendar
Ready for review03
1Copy checked
2Media passed
32 channel versions
Workspace state Reviewable